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duluth pack

web AND PRINT

I designed and managed homepage layouts, graphics, web banners and more for duluthpack.com to reflect seasonal, promotional, and special offerings, as well as implemented the changes via Duluth Pack’s content management system. 

In addition to web, I provided all of the graphic design for any in-house packaging needs, product tags, store signage and more. These product labels were designed to differentiate between canvas (green) and leather (orange) care products and show the order in which they should be used. 

Duluth Pack provides factory tours to clients and the community. I wrote and designed this infographic flyer to give a high-level overview of the manufacturing process. They were made available during tours and used as a sales tool.

I supported events by creating the posters and advertisements to drive attendance. This grand opening poster was one of my favorites, combining original illustration, playful typography and textures. 

LET’S START SOMETHING NEW